I’m providing links to the newer version “The E Myth Revisited.” I’m not sure if it’s this one or the original “The E Myth” that I read, although the cover for the newer book seems more familiar.
This is a great book, required reading for entrepreneurs.
Besides talking about the difference between working on a business rather than working in a business, he covers a lot of good ground about what it means to really WOW your clients/customers. Wowing your customers builds your brand, builds a steady reliable business, and creates the best advertising of all: word of mouth.