This book presents the concept of the paradigm as a means of solving a problem. It explores the lifetime curve of a paradigm, how new paradigms come into play, and how to look for and benefit from new ideas that become the new paradigms. This can make the difference between a business that thrives, or one that becomes obsolete. For example, when was the last time you listened to an LP record? Many young people are not even aware of what an LP is. The recording industry has had two such disruptive shifts in paradigm in the last 40 years – from LP to CD, and then to fully electronic MP3. There are countless other examples.
The word Paradigm is used differently in the Bob Proctor context, where it is taken to mean a collection of habits that control our behavior. The habits may be ways of doing something, an idea, or simply a habit of thought. For example, I may have a habit of thought that “I am a bad person” or “I am unloveable.” Habitual thoughts that are… less than supportive… can sabotage my ability to thrive and achieve the things I want. Changing such habits can be life-changing!